Did you know that 55.4% of internet users use their mobile phones to buy online? Often touted as “Mobilegeddon,” this established that mobile search was no longer an afterthought. Given the data, imagine what you could be missing out on if you did not optimize your Shopify site for mobile users.
Building an e-commerce website can be daunting, especially if you’re new to the process. There is much to consider when building a Shopify website. From choosing the perfect template to having a clear navigation structure, optimizing for mobile, and using high-quality images, it can be easy to miss some key steps during the process.
7 common mistakes while building a Shopify website
Most eCommerce Shopify websites fail due to typical errors that you ignore. Understanding these common blunders and correcting them before going live will help you maximize the platform’s potential and create a successful online business. Let’s look at seven of the most common mistakes e-commerce entrepreneurs make when setting up their Shopify store so that you don’t have to learn them all the hard way.
1. Slow loading time
Shopify serves as a dynamic platform but only when optimized for high speeds. Unfortunately, Shopify websites that don’t take the steps necessary to speed up their loading times are far too common. Thus, resulting in poor user experience and low website traffic. Making sure that your Shopify site is running at maximum speed is critical not only for boosting revenue potential but also for increasing credibility. A few practical tips you can use to speed up Shopify include:
compress your images
optimize the usage of Shopify apps
2. Poor user experience
Contrary to popular belief, The design and feel of a website have little to do with user experience. It is more about utility and experience. An e-commerce store won’t get good conversions with a sub-optimal user experience.
A few issues to keep at bay for a good user experience are:
a complex website design
Slow load time
Complicated checkout process
Not enough payment gateway options
3. Poor clarity on your target audience
Without a clear understanding of who your target market is, you may struggle to effectively market your products and services, resulting in poor sales and low customer engagement.
A study found that businesses saw a revenue increase of up to 760% when they segmented their market and targeted specific customer groups.
Also, without identifying ideal customers, it is more difficult for companies to provide unique services like tailored product recommendations or personalized discounts – features that are crucial for standing out in an increasingly competitive market.
4. Not optimizing for mobile phones
Thus, paying attention to your website’s mobile purchase process is crucial for ensuring a positive client experience and lowering shopping cart abandonment.
5. Not using high-quality images
Not using high-quality images on a Shopify website can negatively impact an e-commerce business in many ways:
Reduced sales: Poor-quality images can make products appear unappealing and discourage potential customers from purchasing.
Reduced conversion rates: Images with higher quality and aesthetics are more likely to convert customers into buyers.
Reduced brand credibility: Using low-quality images can make your brand appear unprofessional and untrustworthy, negatively impacting customer perceptions of your business.
6. Not using clear, consistent branding
Inconsistent branding can make it difficult for customers to trust your business, negatively impacting conversions and sales. Clear and consistent branding helps communicate your unique selling point and what sets you apart from your competitors.
A study by HubSpot found that consistent branding can improve conversion rates by up to 33%.
Furthermore, inconsistent branding can make it difficult for customers to engage with your business, negatively impacting customer loyalty and repeat business.
7. Not using SEO optimization
Shopify is a great e-commerce platform with many features to help businesses succeed. However, keeping the default SEO settings can harm a business’s visibility and traffic. It could lead to poor visibility in search engines which could mean fewer potential customers find your website and spend money there.
Also, it can be difficult to target specific keywords related to your business and industry with default settings in your Shopify website’s SEO. To ensure your website is more visible online and attracts the right audience, you need to take control of Shopify’s SEO functionality and customize it depending on your needs.
How can iView Labs help you avoid these mistakes and build an efficient Shopify website?
iView Labs can be a potential partner to turn your Shopify vision into reality. iView Labs are dedicated to partnering with SMEs to fulfil their needs and requirements that can deliver a successful Shopify website for any business. With a decade of experience in eCommerce, iView Labs have the right set of skills and experience to help you avoid common mistakes when building your Shopify website. Furthermore, iView Labs provide excellent customer service and after-sales support to ensure that your website functions smoothly.